George’s Carpentry + Maintenance

This versatile carpenter and handyman needed a memorable logo and brand identity to build trust and cement reliability in his clients.

We created a logo that incorporates a three-dimensional figure of the client’s initials to represent the process of construction. Since the client himself is known for being tall, we played that up by adding a ruled edge to the letter L and by using a tall font for the company name. Additionally, we added a carpenter’s saw blade, which helps balance out the space on the right side of the logo.

We used navy blue in the brand colors because it represents reliability and professionalism, while orange is bold and symbolizes creativity.